May 5, 2023

I came across a pile in the far end of my drawer. A pile of lingerie pieces which I don’t wear. Unlucky experiences are probably even more important to share than lucky ones (at least somebody will know what they are buying exactly or may be save their money for other choices) but I couldn’t find any inspiration for photo shoots with them. This is how an idea of short video reviews was born. My first piece here is Haylee top ordered from For Love and Lemons. I...

1. What was the motivation behind opening Fortnight? At the time, did you notice any gaps in the market that you were hoping to fill?   I’ve always been very drawn to lingerie – It has a rich history both in fashion, and women’s rights. It’s mysterious and intimate and plays a big role in how we feel in our clothes and everyday life. When I started Fortnight in 2010, big box brands dominated the lingerie market. They applied a throwaway mentality to something so intricate and beautiful....