April 2023

  I grew up with a “set girl”. My mother only wore matching bra and panty sets. She didn’t talk about it. She didn’t show them off. It was simply her quiet truth along with a projected self-confidence. And now, as I write this, I wonder if this small adherence each morning also set her mental makeup for the day. Are you a “set girl”? Yes? Sometimes? Want to be but need some help? Look no further than the Marie Jo brand. They understand and design to the...

Wearing a bra that’s comfortable yet supportive is the goal for every woman. But with so many different types of bra styles on the market, it can be hard to determine which one is right for you. For many women, the balconette — or balcony bra — is the ultimate go-to. These bras have an interesting style and shape that offers more support while simultaneously being less full-coverage. How is this possible? No, it’s not magic — although plenty of balcony bra fanatics might say it is. If...

Disclosure: Some of the links below are affiliate links, meaning we may earn a commission if you click through and make a purchase, at no additional cost to you. I can’t believe how long it’s taken me to finish going through all the Curve Expo coverage from the August show! But here we are at the last blog post, featuring the Eveden family of brands: Freya, Fantasie, and Elomi. There’s no Goddess this go-round, and I’m not sure if that’s because there was nothing released or...

Mammography is a medical procedure you can take, despite them being expensive, and it’s like an x-ray but for your breasts. Today, we will be telling you what a mammogram actually is, how it works, and signs you need to get one!. What is a mammogram? A mammogram is, essentially, an x-ray examination of the breasts. It’s function is to detect and diagnose breast disease in women who have breast problems, such as a breast lump, breast pain, and nipple discharge, but women who have no breast problems...

Broad Turns 2! This weekend, Broad Lingerie turns two years old! Here’s a look back at our second year in business, including some of our fondest — and slightly less fond — memories. Our first ever customer survey. When we turned one, we sent out our first customer survey to find out what you wanted to see in year two. So many of you responded, and you all had strong opinions! There were a few common threads that helped us plan Broad’s future — including an online store...

There is a bunch of top lists which I had in mind when decided to start this column: my top list of lingerie stockists, my top list of sales, my top list of lingerie brands for small busted girls, etc. But instead I started it with the most useless in practical point of view article – my top list of lingerie which I was too late to buy. After all, I never meant this blog to be super practical marketing or sales tool, sometimes it can be just...

“Mr. President, the world’s dying to know: Is it boxers or briefs?” asked 17-year-old Laetitia Thompson from Potomac, Maryland of then President Clinton during a live MTV forum in April of 1994. “Usually briefs,” he replied. Adding, “I can’t believe she did that.” Back then, those were really the only two choices for men.  Fast-forward to today. The number one selling men’s underwear silhouette has become the pragmatic boxer-brief – combining the coverage of a boxer with the form fit of a brief – the best of both worlds. And...